Viral Advertising in 2005 - Top 7 Tactics, How-Tos, and Measurement Data

MarketingSherpa has released part one of a very interesting report on viral advertising in 2005:
Summary: Viral ads are super cool right now -- but do they really work? In Part I of MarketingSherpa's Special, you'll discover:
-> Top 7 viral ad tactics how-tos
-> What's *not* a viral ad (and what is)
-> How to measure viral campaigns
Includes exclusive data from 2,431 marketers and viral ad agencies
Part two will contain "a big dose of inspirational creative samples and stories of campaigns that worked".

Thanks Justin for the pointer !