mPIRE - The Dark Side of M & M

M & M has launched a cross marketing campaign together with Lucasfilm. It features the evil mPIRE and comes with a nice viral clip (Quicktime, 6 MB):

Great concept ! But I am not sure, if I like the accompanying microsite. It's full of Flash and crashed my Firefox without remorse. A little bit too evil, if you ask me ! ;-)

Comments

[J. J.]

Thanks for the goods. Here's an interesting article about M-Pire in Times Square:
http://www.x-entertainment.com/articles/0930/