Bzzagent-like Service TRND about to launch in Germany

One of the most controversial word of mouth marketing companies right now is probably Bzzagent. A recent article in the New York Times and "agent reports" like this one, have sparked some lively discussions, especially about potential ethical problems caused by their approach.

Now h2omedia, a Munich based internet agency, brings a Bzzagent-like concept to Germany. The service is called trnd.com - short for "the real network-dialogue" - and will officially be launched next month. But they are already accepting applications from potential "agents" (via Companice):

trnd.jpg


Btw: last week CMOmagazine posted an interesting interview with Bzzagent CEO Dave Balter (via Church of the Customer).