About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

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W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
16.-18.06.2012 in Bucharest

 

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Bzzagent-like Service TRND about to launch in Germany

One of the most controversial word of mouth marketing companies right now is probably Bzzagent. A recent article in the New York Times and "agent reports" like this one, have sparked some lively discussions, especially about potential ethical problems caused by their approach.

Now h2omedia, a Munich based internet agency, brings a Bzzagent-like concept to Germany. The service is called trnd.com - short for "the real network-dialogue" - and will officially be launched next month. But they are already accepting applications from potential "agents" (via Companice):

trnd.jpg


Btw: last week CMOmagazine posted an interesting interview with Bzzagent CEO Dave Balter (via Church of the Customer).

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