Unleash the Marketing & Publishing Power of RSS
A Marketer's Guide to Taking Maximum Advantage of RSS
Rok was so kind to provide me with a complimentary copy of it. Unfortunately I couldn't find the time to read it from "cover to cover" yet. So I can't post a complete review right now. But yesterday, during a 4 hour train trip, I flipped through it and really liked what I saw. It looks very complete: from defining what RSS is exactly (including the technical aspects, but in a way that's easy to understand!) to how to use it for marketing purposes. The eBook also includes 35 very recent interviews with industry experts.
So if you are in marketing and want to know what this RSS thing is all about, check out this book...