About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk...

Events I'll attend

 

LIFT12, 22.-24.02.2012 in Geneva.


W&V Seminar: Social Media leicht gemacht! 27./28.02.2012 in Hamburg.

 

ADC Young Masters Social Media, 29./30.03.2012 in Berlin

 

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Mittwoch
Feb092005

New eBook: Unleash the Power of RSS

Rok Hrastnik, from MarketingStudies.net, has written an eBook on a very interesting subject:
Unleash the Marketing & Publishing Power of RSS
A Marketer's Guide to Taking Maximum Advantage of RSS

Rok was so kind to provide me with a complimentary copy of it. Unfortunately I couldn't find the time to read it from "cover to cover" yet. So I can't post a complete review right now. But yesterday, during a 4 hour train trip, I flipped through it and really liked what I saw. It looks very complete: from defining what RSS is exactly (including the technical aspects, but in a way that's easy to understand!) to how to use it for marketing purposes. The eBook also includes 35 very recent interviews with industry experts.

So if you are in marketing and want to know what this RSS thing is all about, check out this book...

rss-power.gif

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