About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk...

Events I'll attend

 

LIFT12, 22.-24.02.2012 in Geneva.


W&V Seminar: Social Media leicht gemacht! 27./28.02.2012 in Hamburg.

 

ADC Young Masters Social Media, 29./30.03.2012 in Berlin

 

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Donnerstag
Feb102005

Looking for a New Style

The New York Times writes about the firing of Carly Fiorina...
The resignation brings to a close a rocky tenure for Ms. Fiorina, who oversaw Hewlett's controversial acquisition of the Compaq Computer in 2002. Her charisma and aggressive, top-down leadership style made her a highly visible personality in the consumer electronics industry (...)
...and Ben McConnell writes a very fitting comment...
Let's hope Fiorina's firing signals the demise of "aggressive, top-down leadership" in organizations that rely on collaborative, bottom-up teamwork and integrated customer involvement in decision-making and growth.
Nicely put !

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