"Beginner's Guide to Business Blogging" published

A new manifesto was published yesterday on ChangeThis:
"Beginner's Guide to Business Blogging - the what, why, and how of business blogging, by business blog expert, Debbie Weil"
Interesting catch: the 41 page document normally costs 29$. But if you download it from ChangeThis, it is available for free - until January 25th !