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This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

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Dienstag
Aug102004

Viral Marketing Campaign for BMW's Mini

Date10.Aug.2004 | 21:33
Just discovered a viral marketing campaign for the MINI brand in the UK, called MINI BROTHER. It's a strange variation of the TV show Big Brother, where participants are sitting in a MINI...


The campaign was realized by WCRS's Meme Digital.

Is that new ?

Update: Oops, it's not new. I just checked my messages from Viralmonitor and saw there that MINI BROTHER was launched back in June... Well, looks like it didn't went all too viral- at least not outside Great Britain...
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