The Mystery of Dalarö - Brilliant Online Branding Site from Volvo
/To promote their all new S40, Volvo has launched a nice microsite about the "Mystery of Dalarö" (via iChat from Heiko).
Really a great concept and a wonderful realisation !
Although the campaign is aimed only at the UK market, sites like Blogdex or Popdex clearly show that people all over the world are enjoying it. Once again: global reach without paying extra - courtesy of the Internet and viral marketing... ;-)
Btw, Volvo Germany also has a S40 microsite, which is nice, too - but not nearly as good as the British...
Update@23Mar2004: Additional Background Information available

Although the campaign is aimed only at the UK market, sites like Blogdex or Popdex clearly show that people all over the world are enjoying it. Once again: global reach without paying extra - courtesy of the Internet and viral marketing... ;-)
Btw, Volvo Germany also has a S40 microsite, which is nice, too - but not nearly as good as the British...
Update@23Mar2004: Additional Background Information available