The Mystery of Dalarö - Brilliant Online Branding Site from Volvo
/To promote their all new S40, Volvo has launched a nice microsite about the "Mystery of Dalarö" (via iChat from Heiko).
Really a great concept and a wonderful realisation !
Although the campaign is aimed only at the UK market, sites like Blogdex or Popdex clearly show that people all over the world are enjoying it. Once again: global reach without paying extra - courtesy of the Internet and viral marketing... ;-)
Btw, Volvo Germany also has a S40 microsite, which is nice, too - but not nearly as good as the British...
Update@23Mar2004: Additional Background Information available
Really a great concept and a wonderful realisation !Although the campaign is aimed only at the UK market, sites like Blogdex or Popdex clearly show that people all over the world are enjoying it. Once again: global reach without paying extra - courtesy of the Internet and viral marketing... ;-)
Btw, Volvo Germany also has a S40 microsite, which is nice, too - but not nearly as good as the British...
Update@23Mar2004: Additional Background Information available