Montag
Mrz222004
The iPodrace - Viral Marketing by Accident ?
22.Mrz.2004 | 19:28
This one looks like a typical example for viral marketing by accident: probably before Christmas last year, a small German advertising agency created a nice, little Quicktime clip showing Santa riding an iPod - star wars style...
It's pretty likely that there was not much traffic coming to this site after Christmas was over.
But suddenly last Monday a Norwegian weblog reported about the clip. A few days later it was also mentioned in the de.comp.sys.mac.misc-Newsgroup. Now Technorati clearly shows that people are writing about the iPodrace on weblogs worldwide...
I really would like to know, how much traffic this site gets right now and if the creators of the clip have realized what's going on !?
It's pretty likely that there was not much traffic coming to this site after Christmas was over. But suddenly last Monday a Norwegian weblog reported about the clip. A few days later it was also mentioned in the de.comp.sys.mac.misc-Newsgroup. Now Technorati clearly shows that people are writing about the iPodrace on weblogs worldwide...
I really would like to know, how much traffic this site gets right now and if the creators of the clip have realized what's going on !?
Reader Comments (1)
Hmmm... For once it looks like I contributed to starting a meme instead of just being a lemming ;-)
The site is hosted at Apple though. They have enough bandwith :-)