The iPodrace - Viral Marketing by Accident ?

This one looks like a typical example for viral marketing by accident: probably before Christmas last year, a small German advertising agency created a nice, little Quicktime clip showing Santa riding an iPod - star wars style...ipodraceIt's pretty likely that there was not much traffic coming to this site after Christmas was over.

But suddenly last Monday a Norwegian weblog reported about the clip. A few days later it was also mentioned in the de.comp.sys.mac.misc-Newsgroup. Now Technorati clearly shows that people are writing about the iPodrace on weblogs worldwide...

I really would like to know, how much traffic this site gets right now and if the creators of the clip have realized what's going on !?