VBMA launches Viral Marketing Manifesto

Yesterday at the Great Viral Marketing Debate in London’s Science Museum, the Viral + Buzz Marketing Association (VBMA) officially launched their first manifesto:

The manifesto was created after gaining input and feedback from the vast majority of the VBMA's members. It defines what all our members do and states the fundamental, unifying principles that underpin our members' work. It will help us all to further develop, validate and promote our industry within the parameters of a positive set of guidelines. (...)