News from Gawker Media

Nick Denton's Gawker Media launched three new special interest weblogs yesterday:

Jalopnik, a site devoted to cars; Kotaku, for the video-game obsessed; and Screenhead, which sorts out the best of the "funny shit" on the web.

For someone who is involved in viral marketing, Screenhead sounds pretty interesting - especially if it becomes for viral seeding, what Gizmodo already is for gadgets.

In a posting on his personal blog, Nick Denton also shares some background information and demographic data about the readers of Gawkers existing blog projectes.