About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

Events I'll attend
re:publica 12

 

W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
16.-18.06.2012 in Bucharest

 

Twitter
« On Weblogs & Online Diaries | Main | CEO of Edelman starts Blogging ! »
Montag
Okt252004

Corante launches a new Blog on the Future of PR

Blog network Corante just started a new weblog called Flackster:
Flackster's "mission" (ugh) is to explore, through the voices of PR professionals, journalists, cultural commentators and others, how the rapid rise of social media and participatory journalism is impacting both the business of news reporting and the role of public relations.

I'm going to look at examples from both sides of the flack/hack equation: egregious cluelessness from PR people trying to influence bloggers, and muddy-headed responses from inkblot journalists, scorning the blogosphere at their peril. I'm hoping I'll also find opportunities to hurl bouquets at the bright sparks, and set up pointers for the perplexed along the way. And I’m not going to shy away from airing some of the dirty laundry in this peculiar little world I inhabit.
(more... )
Sounds pretty promising. Especially because the author is an insider to the pr industry: Michael O'Connor Clarke, President of Mansfield Communications.

(via Micro Persuasion)

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
blogoscoop Web Analytics