CEO of Edelman starts Blogging !

Do you know Richard Edelman ?

Richard Edelman is the president and CEO of the world's largest independent public relations firm with 1800 employees in 40 offices worldwide...

...and he is the newest member of the exclusive CEO Bloggers' Club !

Last month, he started 6 AM - his own and authentic weblog. In his first posting he wrote:

"This is the first shot at blogging by this CEO. My intention is share trends in communications, the issues, lessons and insights that I gather from managing this firm.

Why 6 AM?--because I wake up early and hope to get you some useful insights as you come in to work. I plan to post weekly, and by calling it 6am, rather than say, Every Monday, so I'll have a little wiggle room in terms of when I post! (...)"

The CEO of one of the leading PR firms worldwide discovering blogs, looks pretty encouraging - although Mike Manuel seems to be a little bit skeptical...