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This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

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Freitag
Aug222003

Fiat UK is trying a viral approach...

Date22.Aug.2003 | 21:25
It looks like the auto industry really loves online branding - especially in the UK ! After the successful viral campaign for the Mazda2, now Fiat is trying a similar tactic with this funny little ad-clip.

Unfortunately their website is not by far as good as the clip and they don't have a special landing page for people to go to after they have seen the ad.

But it's a good laugh anyway...
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