Fiat UK is trying a viral approach...

It looks like the auto industry really loves online branding - especially in the UK ! After the successful viral campaign for the Mazda2, now Fiat is trying a similar tactic with this funny little ad-clip.

Unfortunately their website is not by far as good as the clip and they don't have a special landing page for people to go to after they have seen the ad.

But it's a good laugh anyway...