About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

Events I'll attend
re:publica 12

 

W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
16.-18.06.2012 in Bucharest

 

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Montag
Aug112003

Fast Company got a Weblog

The magazine Fast Company has launched a group weblog last week (via Seth Godin).

Pretty obvious idea: let all the contributors to a newspaper or magazine post to a single weblog and you get lot's of interesting (hopefully !) and very current content for your website - without much additional costs !!

Why aren't more newspapers doing this ?

Reader Comments (1)

A blog is most often one voice publishing to many. In contrast, community discussion groups are many people publishing to many. As such, they can be easily derailed off topic unless skillfully moderated. In addition a blog voice comes to represent a trusted filter. If you find a blog that interests you and over time it proves to be a useful resource, you trust the blogger as a filter to the web, which is a huge mishmash of commercial and non-commercial information.

Okt 18, 2003 at 11:05 | Unregistered CommenterValerian

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