About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

Events I'll attend
re:publica 12

 

W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
16.-18.06.2012 in Bucharest

 

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Donnerstag
Jul242003

Flying as the Upper Class...

If you have never heard of Ryan Air or EasyJet, because you don't have to, you might want to check out the new premium service from Virgin Atlantic. It is called, quite appropriately, the "Upper Class Suite".

In a time when most of the world's airlines are pursuing more or less the same strategy to overcome the current crisis, Virgin is trying something different.

The Upper Class Suite is not the usual "a little better food & a little more space for a lot more money" approach. Instead Virgin has reinvented premium air travel with great attention to detail: e.g. they completely changed the configuration of the cabin, so that all seats have direct access to an aisle – even the window seats. The design of the seat itself looks also pretty extraordinary. It's no longer just a seat but - well - a whole suite... Hey, and they even got an on board bar and a massage service...

A really sleek concept !!

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