About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

Events I'll attend
re:publica 12

 

W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
16.-18.06.2012 in Bucharest

 

Twitter
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Mittwoch
Okt012003

Google Adsense - Reading the Fineprint...

Russell Beattie takes a long hard look at the Terms And Conditions of the Google Adsense Program:
"(...) Finally - and this is the part that bugs me the most - the numbers have been changing constantly. You may go to your site and get a list of click throughs and the money you've earned, and the next day, the amount of money has dropped for no reason, and then when you receive your check, the amount doesn't correspond to *anything*. Google doesn't give you a log of clicks, advertisers and fees with the check. There's no transparency at all.

Google gets to decide what they pay you for and how much, *and* they can change these rates at any time. (...)"
Strange - wasn't Google supposed to be one of the good guys ?

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