Archive
Entries by Category
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- Biz & Strategy (36)
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- Viral Advertising (78)
Entries by Tag
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- #inaug09 (1)
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- Opel (1)
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- Viral Stuff (37)
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Entries by Title
Click on an entry title below to view the full text of that entry.
- Heineken pranks just 1000 Football Fans, but gets Millions to talk about it
- Zurück aus Paris oder Die Lufthansa & Social Media - ein kurzes Fazit
- Gestrandet in Paris oder Wie die Lufthansa soziale Medien in der Praxis nutzt
- Good Viral Advertising doesn't need sneaky, convoluted ideas!
- Why Apple doesn't need a Viral Hit on Youtube
- Here comes the New Dork
- Good Bye Wordpress, hello Squarespace!
- Old Media vs. the Google
- Hallo T-Mobile, liebe Telekom: es reicht!!!
- Forrester's Technographics Profile Tool updated with data from 2009
- Blogging in 2009: about Creeks, Rivers & Streams
- Twitter vs. the News Cycle, #GMAIL #FAIL
- The Financial Crisis explained in Plain English - really!
- Die Telekom macht Ernst mit besserem Service!
- How Twitter is changing lifes
- The US now have a Blogger in Chief... kind of...
- Is Belkin buying fake reviews on Amazon for 65 Cents each? (Updated)
- Tempus fugit
- Finally.
- LeWeb3 - getting ready for the 2008 edition
- WASSUP eight Years later
- Getting ready for a PICNIC
- Neue virale Kampagne von Ikea: Warte bis September
- Immer schön objektiv bleiben.
- Infineon has a Problem.
- Managing Brands from inside the Fishbowl
- Look who is on the Internet now !
- ARD & ZDF denken nicht anders...
- Die Manta-Verschwörung... jetzt aufgedeckt....!?
- Die Neue Telekom auf dem holprigen Weg zum Serviceweltmeister
- Mundpropaganda-Marketing eingängig erklärt
- For today's To Do List !
- Werbung wirkt!
- Nike Takes It To The Next Level
- Twitter explained in Plain English
- Kurz mal zwischendurch...
- FDP Spot - Take 2
- FDP Hamburg probiert mal was "Virales"
- LIFT08
- Viral Audio Clip?
- Wikio auf dem Wordcamp08
- Dumm gelaufen.
- Not bad!
- Later today...
- Byte.FM - Radio 2.0 !?
- Nachricht des Tages: XING ist fertig entwickelt
- Videos from LeWeb3 2007 available
- Telekoms T-Home nur was für Füchse ?
- Want to know how to become popular on Youtube (without any talent) ?
- 2008? 1984!
- Happy New Year!!
- Merry Christmas...
- Back on the Blog
- So kriegt Ihr mich nicht!
- Leopard in Transit
- Tubemogul: "Web Video Marketing - Best Practices"
- Die Nachrichten fressen ihre Mutter
- Big Ears more useful than Big Mouths!
- How to find a Hotel in Paris? Ask Mahalo!
- That was quick !
- Why do "normal" people care about Facebook ?
- Time to waste some Money
- Das Wort zum Freitag
- Was für Mutige...!?
- Von der dunklen Seite des Marketings
- Dementi: Ein Sebastian Foss ist mir nicht bekannt !
- Web 2.0 in Plain English
- Triple Play in der Praxis oder warum 3 mal 1 nicht 1 ist !?
- Goviral Cannes Seminar - 2007 Edition: Welcome to the Media Youcracy
- Will it Blend?
- Arbeitspapier zu TV 2.0 erschienen
- "Browser? Was sind denn jetzt nochmal Browser?"
- Westaflex und die Tücken viraler Werbung
- Leise rieselt der Schnee
- Nur mal kurz zwischendurch...
- Short Update
- Currently @ reboot 9
- Consumer to Advertiser: I want a divorce!
- next07: Praktische Erfahrungen mit Enterprise 2.0
- next07: Ein paar Anmerkungen zur Keynote
- All you need to know about RSS
- Mabber Dir einen !?
- Stasi 2.0
- 3 Days in Berlin
- Praktiker vs. Obi oder Sisyphos 2.0
- Bullshit Marketing brought to you by Calvin Klein IN2U & d.k.d
- Landesmedienanstalt 2.0
- Youknut - Der Wahnsinn kriegt sein Medium...
- Günstiger geht's nicht
- Too fast even for the German Autobahn
- The game has changed.
- Hello, I am Internet TV; and I am just TV...
- It's Bum-Rush-the-Charts Day!!
- When Polictics meet Viral Marketing & CGM
- The Usual Mortal Sins
- Second Life 2.0 from Sony?
- How trustworthy is your Testimonial ?
- Nun offiziell: Horst Schlämmer bloggt für Volkswagen
- Web 2.0 finally explained!
- The Rabbit 2.0 has landed !
- Bringing Browsing Fun to eCommerce
- Nabaztag - Say Hi to Rabbit 2.0
- Musicovery brings mood based webradio
- Getting lifted at Geneva
- Welcome to Blog 2.0
- A great way to start a new Year
- Off to Paris
- Viral Videos - The How-To
- Gone fishing
- One for the weekend
- Konsequent.de - Frosta startet Viral Marketing Kampagne
- openBC becomes XING
- Von egozentrischen Selbstreflektierern und Teenager-Tagebüchern
- Handelsblatt bekommt einen elektrischen Reporter
- Stromberg in Hollywood
- manager magazin erklärt Web 2.0 & Co.
- Viral Marketing - The DIY Way
- openBC's openDESIGN Challenge goes into 5th Week
- Goviral's Cannes Viral Marketing Seminar now available online
- Agency.com creates Viral Marketing Boomerang
- Versandapotheke DocMorris startet Gründer-Weblog
- Where does Adidas get its inspiration ?
- TV vs. YouTube
- Warning: Doing PR Work for Dell can cause Frustration in Interns
- Dell starts (something like) a company weblog
- DMMK: Is T-Home and Viiv really so boring ?
- DMMK: Reality Check - Customer Dialogue 0.9
- DMMK: The Internet is not about Technology
- Coffee Shop 2.0
- Ein Kilo Blog? Gern! Geschnitten oder am Stück?
- Anheuser-Busch to football fans: "Drop your pants!"
- Time for a Reboot
- Der klassische Werber und die Distanz zum Kunden
- Numbers on the Nature and Tone of Word of Mouth
- Spreeblick übernimmt mobile-macs
- WOMday videocast is online
- AOL Germany's General Manger starts a real Blog
- Erste Erfahrungen mit Opera Mini und Google Maps Mobile
- Das manager magazin bloggt... sagt es jedenfalls...
- Book 2.0 - now(here) available in a book store near you
- McDonald's wants your Face on a Cheeseburger Package
- Referrer Tracking as Buzz Generator
- o2's first blog project goes live: mobile-macs
- A Message to Marketers: Learn how to sail !
- Housing Cleaning done the Purple Cow way
- The Purple Cow on Video
- Bei Plus jetzt im Angebot: Geld !
- FAZ-Artikel über Business Blogging
- The reason why there still is no real iPod killer!!
- Back on the Blog
- Google kicks BMW out of the index
- Jean-Remy von Matt: "Wer austeilt muss auch einstecken können."
- All set for the Digital Lifestyle Day 2006
- Jean-Remy von Matt bloggt... ohne es zu wollen...
- Guy Kawasaki on The Art of Branding
- Job Trends visualized
- Viral Clip of the Day
- Great Viral Campaign for Sprint Power Vision Network
- Unterstützt die Aktion "Geschenken helfen" !
- Viral Hits in 2005
- Les Blogs 2.0 Video Archive available
- The Truth about Management
- Need Coffee ? Ask your Mobile Carrier !
- Les Blogs... one week after...
- The Truth about IT Consulting
- Off to Paris... again...
- Open Source Marketing in Practice: About Amazing Ideas and Deaf Ears
- Google's Firefox referral program now also available outside the US
- Ergebnisse der Podcast-Umfrage online
- Does Your Company Belong in the Blogosphere ?
- How efficient can Blog-Advertising be ?
- Here comes the Explorer Destroyer... enabled by Google...
- How to identify yourself on Web 2.0 ?
- New Blog: "Consumer Empowerment as a Business Strategy"
- Naming Brands for Web 2.0
- Weblogs, Inc: Podcast Interview about AOL Deal
- Top Ten Tips on Viral Marketing
- How efficient can Viral Marketing be ?
- openBC's company weblog launched; more to come...
- Going to the IAA - courtesy of BMW
- Cartoon of the Week: The Power of "Word of Mouth"
- eBay to Acquire Skype
- Dilbert on IT Projectmanagement vs. Management
- Staying at a Hotel doesn't have to be boring !
- Does Dell finally learn to listen ?
- Petsolution - die innovative Dienstleistung für den pragmatischen Tierfreund
- Springer-CEO Döpfner wants to fight Google ! Huh ?
- IBM Investor Relations offers podcasts
- The Return of the Bullfighter
- Quote of the Day
- How to earn Money with Google Maps
- Getting Podcasting explained... by a Podcast !
- Post von der Pastbank
- Trends for a Time when Blogging is Mainstream
- Get Creative !
- Nothing To Fear From Executive Blogging
- Another Blogger found a Business Model
- Auf der Suche nach einem Praktikumsplatz ?
- Real Viral Clip from BMW ?
- simyo Industries - ein neuer Fall von Bullshit-Marketing ?
- "Die Hohe Kunst des Pitchens" oder "Old Habits Die Hard"
- Frosta startet Firmen - Weblog
- Coca Cola caught riding the Cluelesstrain
- Ketchum Personalized Media Practice launched... with a few hiccups...
- Audio Recordings from reboot7
- Spreeblick startet ersten deutschen Blog-Verlag
- Back from rebooting successfully
- Building Buzz with Blogs
- Got a Business Model for Blogging ?
- Off to Copenhagen
- A Great Way to Loose Money
- Bloggers at the Gate
- Drucker Quotes a la Carte
- Google isn't building a Building
- Audi Elements - Audi tries Viral Marketing to promote the new A4
- Klare Worte
- Quote of the week, before last week.
- Back on the Blog
- Off to Paris...
- Demner, Merlicek & Bergmann - die etwas andere Agenturwebsite...
- Viral Advertising in 2005 - Top 7 Tactics, How-Tos, and Measurement Data
- mPIRE - The Dark Side of M & M
- OpenBC releases Firefox Search Plugin
- Is your Campaign ready for Word of Mouth Marketing ?
- Wirtschaftswoche: Nur wo iPod drauf steht, passt auch Podcasting rein !?
- Truth in Advertising - About the Perfect Symbiosis between Agency & Client
- New List of PR Blogs available
- Viral Marketing Campaigns of the Past - the Good, the Bad & the Ugly
- Business 2.0 Article on GM's Fastlane Blog
- T-Online launched Weblog Service
- Writing & Selling Books with Blogs
- Quote of the Day
- Bzzagent-like Service TRND about to launch in Germany
- Open Source Marketing defined in new ChangeThis Manifesto
- Seven Habits of Highly Effective Blog PR
- The Blog for "Buzz Marketing with Blogs"
- Ogilvy apologizes for fake eMails
- Who ordered this stupid campaign ?
- Total silence...!?
- Bad Day at the Office - the SysAdmin Version
- Extreme Makeover Complete !
- Think twice before you send that eMail !
- I've got Mail - from Ogilvy !
- Looking for a New Style
- New eBook: Unleash the Power of RSS
- Weblog-Artikel in der w&v: Brandbriefe aus dem Netz
- Is Ogilvy & Mather testing Bullshit Marketing for American Express ?
- Update on the VW Polo Viral "Scandal"
- Small, but Tough - a new "fake" Viral Case, this time it hits Volkswagen
- Buchtour - Teil 3: Wie können Autoren Weblogs für ihre Arbeit nutzen?
- Buchtour - Teil 2: Chancen und Potenziale neuer Publikationsformen
- Buchtour - Teil 1: Wie können Autoren eigene Werke erfolgreich vermarkten ?
- Virtuelle Buchtournee für: Kauf! Mich! Jetzt!
- Site-9 gets ready for an Extreme Makeover
- "Beginner's Guide to Business Blogging" published
- Bill Gates shows how to crash PCs in the Living Room
- General Motors launches FastLane Blog
- The World according to Dilbert
- Google on 60 Minutes
- Happy New Year !
- BookAlert: Buzz Marketing with Blogs for Dummies
- Marc and Tom - Pleading For Work with Viral Marketing
- What Integrated Marketing is really about !
- Quote of the Day
- Merriam-Webster's Word of the Year 2004: Blog
- Make Love not Spam - Viral Marketing from Lycos Europe
- On Weblogs & Online Diaries
- Corante launches a new Blog on the Future of PR
- CEO of Edelman starts Blogging !
- Steve Ballmer loves this... iPod...?
- VBMA launches Viral Marketing Manifesto
- Elite Designers Against Ikea
- News from Gawker Media
- The Invasion of the Advertising Blogs
- DSF Deutsches SportFernsehen tries Viral Marketing
- Volkswagen still doesn't understand Viral Marketing...
- How to crack a $90 Kryptonite Lock with a simple Pen
- Making Viral Marketing Clips, the Do-It-Yourself Way
- Blabble aims to make the Buzz on the Blogs more transparent
- Yahoo uses Weblog for Corporate Communications
- Viral Marketing Campaign for BMW's Mini
- Red Herring: How to build buzz on the blogs
- Seth Godin on Weblogs & PR
- How to turn Conferences into a new kind of Rendezvous
- Back on the Blog...
- The Blogosphere is full of Macs
- The real Truth about Weblogs exposed...!?
- Reporting from Blogtalk - Part 2
- Reporting from Blogtalk 2004
- Beta-7: Sega's Viral Marketing Best Practice wins a Clio
- Virgin Mobile starts this Year's Viral Marketing Campaigns
- Viral & Buzz Marketing Association launched
- Wanna know, who your neighbor votes for ? Just check out Fundrace.org !
- Having fun with global brands - today: Adidas
- Jung von Matt/Fleet promotes Coffee Drink K-Fee with (a little bit of) Viral Marketing
- Coca-Cola puts GPS and cellphones into cans for sales promotion
- Report from the Mobile Intelligence Tour to Tokyo - v1.0
- A9.com - new search engine from Amazon
- Interesting Background Information on Volvo's Online Branding Campaign for the new S40
- The iPodrace - Viral Marketing by Accident ?
- Patagonia explores Internet chat rooms as Marketing Vehicle
- BMW uses Easter Eggs for Viral Marketing
- Measuring the Success of Ad or PR Campaigns online and in Realtime
- The Mystery of Dalarö - Brilliant Online Branding Site from Volvo
- Research Project could show, how to use Weblogs as a solid Infrastructure for Viral Marketing
- O'Reilly ETech perfectly documented online
- Ford brings British Viral Marketing Clip to Germany
- New Viral Clip from Toyota
- Ringbacks as a new Mobile Marketing Tool
- Australian MSN Division offers User configurable SMS Premium Service
- Apple's iTunes European debut held up by red tape
- MobKnowledge - The new Knowledge Database for the Wireless World
- Paper on Business Blogging: "Blogging the Market"
- An honest question to Steve Jobs: "Now that you want us to pay for iPhoto, what's next ? Perhaps iChat / iSight ??"
- Sony integrates Weblogs into the Online Campaign for Spiderman 2
- "The devil makes work for idle thumbs..." - Great Viral Campaign from Virgin Mobile
- The dirty secret of Copyright Laws
- Still waiting for the first true GPRS flatrate in Germany !
- Free eBook from Seth Godin on optimizing websites
- Recent Court Decision could have far-reaching implications for Bloggers in Europe
- Viral video clip featuring iPod's dirty secret gets seen by 100.000 people in just 48 hours
- Print Media and Weblogs...
- Ford uses SMS as competition response channel
- Mobile Marketing in Germany
- "If Smirnoff Made Trunks" - New Viral Campaign from Smirnoff Vodka
- myfriends.de - German Version of Friendster online
- How to blog yourself out of a Job...
- Amazon starts "Search Inside the Book"
- The Open Business Club now open for Business...
- Free WIFI - Hotspots as a tool for Guerilla Marketing
- Apple's iTunes Music Store becomes an interesting Marketing Plattform
- Werbepauke - View Commercials without a Movie Break
- Hell froze over: iTunes for Windows now available !
- Fighting boredom with funny clips... successfully...
- Handypay: Jamba will offer a new Mobile-based Micro-payment system
- Seminar: Mobile Kaizen in Japan
- Free Report on Mobile Entertainment in Europe
- Typepad officially launched
- How to earn some money with your weblog - using Google Adsense...
- Google Adsense - Reading the Fineprint...
- Microsoft releases new Edition of its Media Center - where is Apple's ?
- New Viral Campaign from Greenpeace UK: Alien Invasion imminent ?
- Axe Anti-Hangover Campaign reloaded
- FlashCast - Macromedia could bring new excitement to the Mobile Internet
- Red Herring comes back into life !
- New Copyright Law in Germany
- Break is over...
- Operation Successful, Patient Dying
- Weblogs & PR - it could be so easy...
- Golfsburg - Ambient Marketing extreme: A whole City gets a new Name
- Fiat UK is trying a viral approach...
- Axe Anti-Hang-Over Campaign - a missed Chance ?
- Power to the People...
- New Viral Campaign from Heineken USA
- HAEFTLING - A new Fashion Label is born
- Trendwatching.com's September Newsletter is out...
- Fast Company got a Weblog
- Charging for WiFi - Hotspots is just too expensive...
- Inc.com-Article: Blogging for Business
- Larry Weber's new Digital Marketing Organization
- Watch your Hands !
- New Study: Teens in the US now spend more Time online than watching TV
- Flying as the Upper Class...
- New Viral Campaign from Sony
- List of Business Weblogs
- Quiet please...
- The Google Bomb of Mass Destruction
- German version of Google News now available
- A Minimalist Approach to Viral Marketing
- Blogs in the Workplace
- Nice "viral" stuff from Mini Canada
- Providing Hotspots for free, while still being profitable !?
- The Hulk rocks your Screen...
- Premium SMS successfully used for TV-Station Campaign
- Want to be lucky? Well, just be it!
- Who owns your Mobile Phone ?
- MMS vs. Mobile eMail
- RIAA gets into Search & Destroy Mode
- Online Ads - Sessions vs. Impressions
- Steve Jobs previews the future of Mac OS X
- Deloitte Consulting starts Viral Marketing Campaign
- Terrorists in the US Senate - Part 2
- Gemstar says Good-Bye to their eBook Business
- Terrorists in the US Senate ?
- ...will Advertise for Food !
- Hey Mr. Jobs, this TiBook just fell apart !?
- Mac OS X vs. MS XP
- WiFi vs. GPRS
- Warren Buffet on Amazon.com
- What Did You Do During the 2000s? Well, I Blogged!
Entries by Month
Click on a month below to view a list of articles published during that month.
- März 2010 (7)
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- September 2007 (3)
- August 2007 (7)
- Juli 2007 (2)
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- April 2007 (9)
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- Mai 2003 (3)
